"Asaad Allaho Massakoum" A book by Zaven Kouyoumdjian
“Asaad Allaho Masaakoum” (Arabic: اسعد الله مساءكم - classical phrase for Good Evening on television) showcases the greatest 100 moments and milestones of Lebanese golden age television. The book covers three decades of entertainment and history making events as they happened on Lebanese television between 1959 and 1990. Those events not only made Lebanese pop culture, but also shaped Lebanon and pushed its cultural and social boundaries. (Publisher: Hachette Antoine). The aim of the book is to demonstrate Lebanese television, and its influence over Arab and Middle Eastern societies. By doing so, the book revives the nation’s collective memory and values: the very memory that has inspired generations of audiences and contributed in creating the Lebanese dream. The book also aims to bridge the gap between different generations of viewers and media professionals for a better understanding of Lebanese media and society today. Available now in all bookstores across Lebanon.